LAYOUT, DESIGN & BRAND
CAMPAIGN SPOTLIGHT: Domestic Violence Awareness Month – October 2021
This annual campaign is an opportunity to raise awareness about domestic violence. The below assets provide a cohesive design to promote the Purple Leash Project, a collaborative partnership between RedRover and Purina created to increase the number of pet-friendly domestic violence shelters nationwide and spread awareness about the link between domestic violence and animal abuse. Assets include newsfeed posts and a series of interactive Instagram stories.
WEB DESIGN
New RedRover website
From March – October 2021, I managed the website redesign project for RedRover.org from conception to execution. Beginning with mockups of the site layout and aesthetic, I worked closely with a developer to build the basic infrastructure of the site using MuffinBuilder with minimal custom CSS. With the framework built, I transferred all site content to new layouts and formatting.
To the left is the original site and to the right is the new design which can also be viewed directly here.