Volunteer recruitment campaign for three upcoming community projects, including this domestic violence pet housing build for animal survivors of domestic abuse.
Music: Indie Folk (King Around Here) by AlexGrohl via Pixabay
Unchain Marlboro, a program of the Humane Society of Marlboro County (HSMC), was created to improve the quality of life for dogs who live outside in Bennettsville, South Carolina. Through targeted outreach and collaboration, the HSMC is also able to provide additional resources to pets and families in need, including: free or discounted veterinary care, pet food, microchipping, and more. RedRover’s partnership with HSMC necessitated an educational campaign to provide supporters with background and context for the way of life for residents in this rural community.
In addition to developing the campaign landing page, I conducted interviews with community members, shelter staff, and volunteers to raise awareness of their efforts and help fundraise for our joint projects.
As part of the Domestic Violence Awareness Month campaign partnership with Purina, this video both informed viewers of the staggering statistics around domestic violence and pets and the need for the Purple Leash Project, and fundraised to help more domestic violence shelters become pet-friendly.
As part of an on-the-ground update for the Unchain Marlboro campaign, I used trending audio and transitions to show the before-and-after progress of one of the project sites. This quickly became RedRover’s all-time best performing social media post reaching over 15,000 users (more than double the account following) organically.
In response to the COVID-19 pandemic, RedRover Responders developed an volunteer training course for what was previously only available in an in-person workshop format. This video was used to promote the course through social media and email.